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Collecting Data Responsibly From Ecommerce Shoppers

Collecting data from customers requires sensitivity. While analyzing that data largely involves using calculations and algorithms to spot trends and generate insights, retailers that do it also need to be creative with how they gather data and how they communicate their actions to customers.

Actived: Thursday Jul 2, 2020

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Individualized Coupon Codes Prevent Abuse, Enable Tracking

This retailer gets $10 off of each widget it buys, but the special purchase is limited to 1,000 widgets total. The retailer decides to use the special buy as an opportunity to obtain new customers. It creates $10-off coupons, puts the coupon on a landing page, and buys PPC ads to drive traffic to the landing page. But the coupon code goes viral.

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Affiliate Marketing: How to Manage Coupons, Deals

For example, a code rewarding customers with 10 percent off their next purchase could be submitted to RetailMeNot, and shoppers outside of your target audience would be able to receive the discount. Such activity dilutes the impact of your marketing campaign. Distribution Tools for Coupons, Deals.

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Sharable Coupons Can Boost Sales | Practical Ecommerce

Use Buddy Coupons—A typical buddy coupon will offer a small discount, say 5 percent off, to one of your customers, but the coupon’s value grows when that customer shares it. If a friend uses the same coupon code for her discount she gets 5 percent off, but the original shopper’s discount moves up to 10 percent.

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2 strategies to boost Amazon sales | Practical Ecommerce

The first method is using discount coupon codes on and off the site. The second is using these new purchasers to generate reviews, as a higher sales velocity over a compressed period of time, coupled with strong reviews, will rank your product higher. Coupon codes. Generating coupon code discounts is easy.

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PeC Traffic Report: Accept Competitors' Coupon Codes

The same tactic (offering competitors’ specials) can work for your ecommerce store. Specifically, consider accepting coupon codes from your competitors to boost site traffic and conversions. If you sell against someone who offers 10-percent off on online coupon, offer similar savings using the identical coupon code.

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Try a Dwindling Discount for Black Friday Ecommerce Sales

At 12:01 a.m. on Friday, a shopper would get 30 percent off of your discounted Black Friday items, but at 4:01 a.m. the discount would be just 25 percent. At 8:01 a.m. the shopper would save just 20 percent, and so on. You could start your store’s Black Friday sale on Thanksgiving Day.

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3 Group Coupon Companies for Purely Online Merchants

As with Groupon and others, deals are deeply discounted, as much as 50 percent or more off retail prices. For example, Maple Sugar and Vermont Spice offered $10 for $20 worth of maple syrup, candy, sugar and related food products. French Quarter Market offered $15 for $30 worth of Fleur-de-Lis items from New Orleans.

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Lessons Learned: Specialist ID Identifies a Niche

“If you have coupon codes, they apply the quantity discount and then the coupon code off the original amount, rather than applying the coupon code to the total amount,” Barnhill said. He has considered giving Magento a trial on a test server but the time it would take and the risk of damaging Specialist ID’s online rankings if he made the

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The (Many) Benefits of Offering Free Shipping | Practical

Similarly, many online sellers are very happy to offer shoppers 10-, 20-, or even 40-percent discounts on products in the form of sale prices and coupon code offers, only to be reluctant to offer free shipping.

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5 Things to Put in the Shipping Box | Practical Ecommerce

Put Coupons in the Box Eastbay , an athletic apparel retailer based in Wausau, Wisconsin, includes a broad, percentage-off coupon offer in the box with the orders it sends to customers. In a recent example, a returning Eastbay customer could get 15-percent off of a $75.00 or larger order with the coupon code included in the box.

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